Major Retailers to place Lads Mags 'on Top Shelf'


Major Retailers including Tesco, Sainsbury, Asda, Morrisons, Co-op and BP Petrol Stations have announced that they will sell lads mags on the top shelf or cover them up.

This move follows years of campaigning by OBJECT and a recent initiative by Mumsnet. 

"Finally  supermarkets are following the guidelines issued to them over 5 years ago, which were put in place only because of our campaigning at that time.

We are particularly thrilled that BP has taken this step, since petrol stations provide one of the most porn-filled of environments in our daily lives" Dr Sasha Rakoff, CEO OBJECT.

WHSmith however, has refused to follow suit, claiming that selling lads mags at 1.2m (the average height of a 7 year old) is adequate.


Guidelines issued by the National Federation of Newsagents (NFRN) as a result of OBJECT's campaigning in 2006, state that lads mags 'should be sold away from children'. They also state that 'offensive' newspapers should be sold 'folded or upside down in order to avoid causing offence'.


"We will be continuing to lobby WHSmith to step in line and we will also be asking why newspapers such as the Sport are still not being sold according to NFRN guidelines - particularly by the ethical Co-op".

Find Out More and Get Involved

OBJECT's YouTube video of our campaign against lads' mags has been viewed by over 10,000 people, screened at film festivals and held up as a blueprint for positive action. Watch the OBJECT YouTube video

Find out more and get involved in our campaign on lads mags